VIEWFINDER
About
Viewfinder is a social club specifically for photographers who enjoy a good climb. While the category of nature photography may not be well received by the general public, enthusiasts can always find comradery in their own ranks.
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This club was intended to start a few years ago but was limited to a small ground of like-minded individuals. The hope is that the next few years will see more public appearance.
Branding
Viewfinders doesn't address a new idea, which has been around since the camera was portable; as such, I created the brand around it to feel like it had been around longer than in reality. I used a classic badge logo design and roughed up the edges, but tied in some modern minimalism with the mountain outlines and font choices.
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I borrowed some of the ideas for color palette from 1960's outdoorsman style advertisements. As the club develops into a public collective, the brand will take on a more defined voice.
